SENTIENT Case Study

Multinational Food Provider Dramatically Increases Sales

Customer

Leading multinational food provider on over 300 products in 90 countries

Industry

Retail & Produce

Function

Increasing Sales, Marketing

Problem

A number of products report poor or inadequate sales in comparison to similar products, with shoppers preferring similar products with greater brand awareness.

Solution

The company aimed to improve product sales by investing in a large-scale, eight week, marketing campaign across online social media and display channels. The novel marketing tool relied on an AI-guided focus on hyperlocal audience identification and region targeting.

Result

Product sales and demand increased so dramatically that suppliers were out of stock within the first four weeks of the campaign. In-store business for the products grew by 87% over the entire campaign period, which reached over 6 million shoppers. Additionally, online engagement grew by 12x, and delivered an ROI 1.6x better than in-store activity.

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2263, KAUST Tech Park Headquarters, 

4700 KAUST, Thuwal, Saudi Arabia 22935

Contact

Call : +966 54 312 3734

Email : info@unitx.tech

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